Inspired by Port of Singapore Authority’s 2021 ‘Alice in Wonderland’ themed annual report, a direct mail emulating a hardcover version of the novel was created to draw parallels to the concept of curiosity, learning and innovation that both Workday and PSA shared. Just like Alice, PSA continues to innovate, discern opportunities to successfully navigate their business in a whole new world. And Workday wants to be their partner in this new chapter. Packaged within the direct mail, a book from HR/Finance/IT thought leaders and a box of chocolates with unexpected flavours are included.