McDonald’s

To convince McD execs to buy into our software, we took a concept they were familiar with and turned it on its head. Introducing the Happier Meal. A chance to get a taste of our cloud technology—and the secret sauce behind it. And because no meal is complete without a free toy, boxes also included a custom figurine—crew member, floor manager, or team leader—plus an opportunity for Workday to donate to the Ronald McDonald House on behalf of our recipients.

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Southwest CXC

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Abercrombie + Fitch