What does an outdoor retailer who sells fishing tackle have in common with an enterprise cloud provider? On the surface, not much. But we dived a little deeper and found a collective thread, adaptability. So, drawing on fishing metaphors and custom illustrations, we created A Guide to Adapting to Change for Bass Pro. From pivoting to changing conditions to reeling in opportunities. (Lucky lures optional.) Befitting any angler, the cards came enclosed in a waterproof case along with a Yeti insulated lunch box.