To reach fashion retailer Reitmans, we had to do something really special. Something tailored just for them. (They had rebuffed our previous attempts at conversation.) Capitalizing on their centennial, we created a unique mailer in the form of a fabric swatch. Each swatch matched a Workday brand color: blueberry, cantaloupe, sour lemon, and so on, and told one part of our story. The outcome, a mailer fit for fashion’s finest.